Process Driven Design

As a designer with almost 20 years of experience, I've tried a lot of things, some of which have worked and some have failed. I have developed a flexible creative process that works for me and allows me to work collaboratively with my clients so you can be involved as much as you want to be.



I get excited hearing clients talk about their projects. There is something inspiring about people putting their ideas into action! But, before I can help with a project, I need to understand your project goals and strategy. I can work with you to get the important details out of your head and into the wild. 



Design is sometimes confused with just making things look cool. Really, design has more to do with the thought that goes into how to solve a problem than the way something looks. Deciding upon how to solve a problem is where the true design skills kick in to explore ideas. I prefer to get clients to understand the direction and plan before finalizing visuals to make sure that the project goals are addressed.



This part of the process is the time to put the plan into action. With a flurry of clicking and dragging, I build the assets that you will actually use to get the results you're looking for.



In my opinion, good design is only as good as the goal it's trying to solve. So taking the time to measure the success of every project can be extremely valuable for future projects.